Multisource ANALYTICS

The web tool for analysing customer bases and segments

Knowledge of your customers is key to successful marketing

Even the most elaborate mailing campaign drastically loses its effectiveness if the recipients are not part of the intended target group – that’s clear. Multisource ANALYTICS helps you find the right target customers in your customer base. It can also help you obtain additional addresses for a customer group profile. This minimises wastage, helps you achieve a greater response rate and has a positive impact on purchase decisions. Gain in-depth knowledge of your customers!

Effectively prepare and present address material

You’ll use your own address list to form relevant customer classes, which are then analysed using our web tool. Using Sinus-Milieus® in microgeography, combined with numerous socio-demographic attributes and geographic information, you can access the profile of the customer group you are looking at with the touch of a button. Benefits to you: Use your findings to formulate possible additional requirements to develop a targeted, customised approach. Findings are structured and visualized – and can even be mapped if needed. This gives you precise information for the next marketing campaign. With ANALYTICS, you are always in a position to generate cost-efficient, detailed customer segmentation.

Additional added value

"Everything from a single source" - that is the philosophy of directoriesDATA and a great advantage for you. With Multisource BASIC you lay the foundation for a daily updated address database. With the ANALYTICS option you expand your understanding of customers and thus increase the effectiveness of your customer approach. If you would like to enrich selected addresses in your customer base with additional profile characteristics or residual potential addresses via the existing multisource interface, we offer further options with our partner KünzlerBachmann. With special workshops and training courses we also support you in combining your data with the acquired additional criteria and Sinus-Milieus®, understanding and interpreting the results. This enables you to effectively integrate the findings into your marketing activities.

Private consultation

Find out how you can integrate Multisource ANALYTICS into your business processes in an optimal, economical, efficient and beneficial way. We look forward to hearing from you by email or telephone.

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